Product designer who turns complex problems into simple interfaces that scale
Hi, I'm Daru Sim, with 13+ years of experience designing products across fintech, banking, and enterprise SaaS. I work with speed and efficiency, but never at the cost of quality and craft.
I design end-to-end across the full product lifecycle, and I care just as much about mentoring designers and helping teams grow as I do about the product itself.
When the kids are asleep, you'll find me gaming, building side projects, or nerding out over AI tools (they're in everything i do now, honestly).
Airbase
Joined as an early designer and helped shape the design foundation across Airbase's spend management platform, from Series A to its $325M acquisition by Paylocity. Designed the end-to-end experience that turned tedious finance workflows into tools finance teams actually enjoy using.
DBS Bank
Led the new design language for DBS digibank India's mobile app, redesigning the experience for millions of users. Also led the design of Digital Gold, a new product offering that lets users buy, sell, and save in gold directly from the app.
Workato
Joined as an early designer at Workato during Series A and helped shape the product's design foundation through Series B. Designed the end-to-end experience across complex automation workflows, visual language, and all marketing assets for the enterprise platform. Workato went on to become a $1.7B unicorn.
Hide.me
Led the end-to-end design for Hide.me's VPN service, covering apps across iOS, Android, and desktop, member portal, branding, and marketing website. The challenge was making a technical product feel simple and trustworthy, from first-time setup through to daily use across multiple platforms.
Bookya
Joined as the founding designer at Bookya, a platform for discovering and booking music professionals. Took the product from zero to one, designing everything from brand identity to the website, mobile app, and full UX flow covering discovery, profiles, booking, and messaging.
Freelance & side projects
A collection of freelance and personal projects spanning e-commerce platforms, VPN products, networking apps, and brand identities. Work ranges from full product design and UX to logos, branding, and marketing websites.
